An organic TikTok strategy refers to a method used by brands and creators to get impressions and engagement on TikTok videos without paying to have those posts promoted. Organic TikTok content strategy involves creating unique videos about your brand, story, process, products, and services that will get you a dedicated audience of fans. Organic TikTok marketing is a great (and free!) way to build brand awareness through reach, connect with potential customers through engagement, and test paid content through impressions. Organic TikTok videos are looped and are usually watched on the never-ending “For You” page that automatically chooses what content gets shown based on how the user interacts with the app. Organic TikTok is all about building and nurturing a community. This means creating content that resonates with your target audience and engaging with them in a genuine and authentic way. TikTok has launched Promote to give its community a seamless way to turn their organic content on TikTok into ads, making it easier than ever to tap into new audiences.