TikTok Pulse is a contextual advertising solution that allows advertisers to place their brand next to the top 4% of trending content shaping culture across 11 different lineups, such as Pets & Animals Pulse, Gaming Pulse, Sports & Recreation Pulse, and more. The videos included in each Pulse lineup are selected based on a proprietary scoring system that uses numerous signals, such as engagement, video views, recent growth, creator engagement signals, and brand safety and suitability signals for both creators and content. TikTok Pulse has proven to be effective in driving ad recall, awareness, and engagement, with campaigns that include TikTok Pulse on average driving a +9.8% lift in ad recall, a +6.8% lift in awareness, and TikTok users being 2.6x more likely to interact with TikTok Pulse ads compared to comparable ad products.

For creators, TikTok Pulse is also a revenue-sharing model that allows eligible creators to earn 50% of ad revenue when their content hits the apps top 4% . To qualify for TikTok Pulse, creators must follow all community guidelines, have at least 100k followers, post at least 5 videos in the last 30 days, and be at least 18 years old.

In summary, TikTok Pulse is a contextual advertising solution that allows advertisers to place their brand next to the top 4% of trending content shaping culture across different lineups, and it is also a revenue-sharing model that allows eligible creators to earn 50% of ad revenue when their content hits the apps top 4%.