Traditional marketing refers to any form of marketing that uses offline media to reach an audience. It involves fulfilling the 4Ps of marketing (product, price, place, and promotion) without making use of digital marketing channels. Examples of traditional marketing methods include print advertisements, television or radio commercials, newspaper or magazine ads, billboards, fliers, telephone calls, and text notifications. Traditional marketing has been around for decades and was the most well-known type of marketing that customers saw every day. However, with the increase in competition and the growing popularity of the internet and smartphones, investing in digital marketing is more important than ever.