Traditional media refers to any type of content that is distributed through established channels, such as print publishing, film, television, radio, and billboards. It includes all forms of communication used before the internet age. Examples of traditional media include newspapers, magazines, books, broadcast television, cable and satellite, and billboards. Traditional media is a form of outbound marketing, where businesses send their message out to consumers. It requires a large advertising budget, and for that reason, businesses are starting to diversify their marketing strategies to include less traditional mediums. Despite the emergence of new media, traditional media still plays a vital role in society as it is still the primary source of information for many people.