Trustpilot is a Danish consumer business operating a review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. It is a digital platform that allows customers to review a business from which they’ve purchased a product or service or contacted customer service. Customers provide a star rating—from one to five—and leave comments about their experience with the company. The reviews are a way for consumers to gauge the reputation of a given company and for businesses to gain an understanding of how customers view that company.

Here are some key takeaways about Trustpilot:

• Trustpilot is an online review platform where consumers with a purchase or service experience with a given company can write a review.
• Companies with a Trustpilot profile receive a numerical TrustScore from 1 to 5, based on how past customers have rated the business. Customers can also write a review detailing their overall experience with the company.
• Trustpilot is a Denmark-based company launched by entrepreneur Peter Holten Mühlmann in 2007. Its goal is to provide a rating system for retailers and service providers that can help would-be customers make better shopping decisions and enable businesses to improve their customer experience.
• Trustpilot is free to use, although you have to create an account to leave reviews or claim your business profile. There’s also an option for brands to pay for additional features such as advanced analytics and access to marketing assets.

Overall, Trustpilot is a legitimate consumer review website that genuinely aims to connect customers and businesses in the most transparent way possible.