Tudum is a multifaceted term associated with Netflix. It primarily refers to the distinctive sound that plays at the start of Netflix original films and shows. Beyond that, Tudum is the name of Netflix's official companion website, where fans can find exclusive interviews, behind-the-scenes content, bonus videos, and more related to Netflix's TV shows and movies. If you log in with your Netflix account, the site personalizes the content based on your viewing history. Additionally, Tudum is the name of Netflix's annual global fan event, which started in January 2020. This event, held originally in São Paulo, Brazil, and more recently in Los Angeles, gathers stars, creators, and fans to celebrate Netflix’s original content with announcements, performances, and previews of upcoming shows and films. The event has grown in popularity, streaming live to millions worldwide and featuring major Netflix productions like Stranger Things, Squid Game, and Wednesday. In summary, Tudum encompasses:

• The iconic Netflix startup sound.
• Netflix's companion website for fans.
• Netflix's yearly global fan festival highlighting its content and stars.

This comprehensive use of "Tudum" supports Netflix's efforts to engage and connect with its audience both online and through live events.