User-generated content (UGC) refers to any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion forums, and other websites. UGC is created by people, rather than brands, and is generally accessible online. UGC has three key characteristics: (1) The contribution is by users of a product rather than the firm that sells this product; (2) it is creative in nature, and the user adds something new; (3) it is posted online and generally accessible.

UGC is a valuable way to exclude email, two-way instant messages, and the like. UGC can be created by anyone, and it can be used to promote a brand or product. UGC can be beneficial for businesses looking to promote their brands without spending thousands of dollars on promotions and TV commercials. UGC can also be used to influence the buyers journey.

UGC can come in many forms, including images, videos, reviews, and testimonials. When consumers post about a brand on social media, they can influence their followers’ buying decisions. UGC is more influential than content made by brands directly, according to Adweek.

UGC creators are people who create sponsored content that appears authentic but is designed to showcase a specific business or product. UGC creators make content that looks like traditional UGC, but brands will pay for the sales boosts their content can generate.

In summary, UGC is any content created by users on online platforms such as social media, discussion forums, and other websites. It is generally accessible online and can be used to promote a brand or product. UGC can come in many forms, including images, videos, reviews, and testimonials.