The USC Ice Bucket Challenge, also known as the "USC Speak Your Mind Ice Bucket Challenge," is a viral campaign initiated by the Mental Illness Needs Discussion (MIND) club at the University of South Carolina. It aims to raise awareness and funds for mental health and suicide prevention, specifically supporting the nonprofit Active Minds, which promotes mental wellness among young adults

. Participants film themselves having a bucket of ice water poured over their heads and then nominate others to do the same, encouraging a chain of participation on social media. Alongside the challenge, participants are encouraged to speak up about mental health issues and share donation links to support the cause

. This version of the Ice Bucket Challenge is inspired by the original 2014 challenge that raised money for ALS research, but it focuses on mental health awareness. The USC challenge has gained significant attention, raising over $240,000 toward a $250,000 goal for Active Minds, and has attracted participation from celebrities and public figures

. However, some critiques have emerged regarding the challenge's impact. Concerns include the performative nature of some participants who may not fully engage with the mental health message or provide donation information, potentially limiting its effectiveness. Additionally, the social nomination process might inadvertently exclude isolated individuals who could benefit most from mental health support

. In summary, the USC Ice Bucket Challenge is a revived social media movement using the iconic ice water dousing to spotlight mental health issues, encourage open conversations, and raise funds for mental health organizations, though it faces challenges in maintaining meaningful engagement beyond the viral trend