UTM tracking is a way to track the performance of campaigns and content by adding UTM parameters to the end of a URL. UTM stands for Urchin Tracking Module, and it is a set of query string parameters that are appended to the end of a URL to help track and analyze metrics like total goal conversions, bounce rate, and average time on-site for each campaign. UTM parameters are simple snippet codes that you add to the end of a URL to track the performance of campaigns and content. There are five standard variants of UTM parameters: source, medium, campaign, term, and content. The dimensions you track via UTM codes show up in your analytics reports to give you a clearer insight into marketing performance.

In summary, UTM tracking is a way to track the performance of campaigns and content by adding UTM parameters to the end of a URL. The dimensions you track via UTM codes show up in your analytics reports to give you a clearer insight into marketing performance.