Value Added Services (VAS) are non-core services offered by telecom service providers to customers beyond the core services like SMS, voice calls, and data access. Airtel VAS is a range of services offered by Airtel, which includes messaging and utility services, lifestyle services, health and education services, music, and video services. Airtel Digital TV also offers value-added service channels that are different from traditional channels and offer a lot of value to certain kinds of customers or TV viewers.

To know the value-added services offered by Airtel, customers can use the USSD code 1214# . Airtel has also launched a voice-based one-stop solution portal for value-added services called Namma Ooru that provides information in the regional language of the customers on day-to-day activities including agriculture, devotion, job updates, entertainment, education, and health for customers across Tamil Nadu.