Virtual superstar is a term used to describe a computer-generated or AI-driven character that has gained popularity and a fanbase similar to real-life celebrities. These digital personas often have unique personalities, appearances, and even backstories. They can appear in music videos, social media, live streams, and other digital content, blurring the lines between fiction and reality. Virtual superstars showcase the potential of AI and technology to create engaging entertainment experiences and interact with audiences in new and innovative ways.

Naina Avtr is Indias first virtual superstar influencer, created by AVTR META LABS, Indias first-ever content-driven Meta influencer company. She is a digital persona that has quickly risen to stardom, merging the realms of reality and the virtual sphere. Naina regularly posts about her life as a fashion model, mesmerizing fans with posts about her fashion shoots, travels, and brand collaborations. She has managed to amass a fan base that rivals those of real-life celebrities. While her true face is hidden, an old picture on Nainas Instagram gives us a glimpse of her real face.

Virtual superstars like Naina Avtr are a product of advanced technology and showcase the potential of AI to create engaging entertainment experiences and interact with audiences in new and innovative ways. While the creation of virtual superstars has sparked discussions and controversy on the power of virtual intelligence and the increasingly blurred line between reality and virtuality, it prompts us to rethink our understanding of celebrity culture.