In business, a vision statement is a document that outlines a companys current and future objectives. It is a formal way of communicating a companys goals and aspirations to others, including employees and customers. A vision statement should be concise, inspiring, and aspirational, and it should capture the key elements of what business success looks like to the company. It should define what the business does, why it is important, and what products or services it provides. A good vision statement should be bold and ambitious, and it should align with the companys mission, strategic planning, culture, and core values. It should be a guideline for the companys strategic plan and should be revisited and revised as necessary. A vision statement is important because it sets a common goal for everyone in the organization, inspires teams, helps make smarter decisions, and attracts top talent. Examples of vision statements from global companies can be found in various sources.