WhatsApp Business API is a programmable API launched by Facebook in 2018 that allows businesses to receive and answer unlimited WhatsApp messages seamlessly. It is designed for medium to large companies who want to connect with multiple customers at scale. The API enables businesses to send notifications, alerts, and customer service messages to users who have opted to receive messages from the business. It also allows businesses to create a customized communication flow that caters to their customers needs with automated replies, chatbots, and interactive messages.

The WhatsApp Business API offers a more streamlined way to communicate with customers via WhatsApp and is designed for larger businesses and enterprises for interaction with customers at scale. It allows businesses to leverage over 2 billion active users to reach a wider audience and strengthen customer relationships. The API can be integrated with other business systems, such as CRM systems, e-commerce platforms, and other business tools, to streamline communication processes and improve efficiency.

The WhatsApp Business API is not available for all businesses and might involve a formal application and approval process. However, there are companies like kwiqreply.io that provide WhatsApp Business API with exclusive features, CRM, and helpdesk service at a low price with the best customer support.

In summary, WhatsApp Business API is a powerful tool designed for medium to large businesses that want to take their customer communication to the next level. It allows businesses to send notifications, alerts, and customer service messages to users who have opted to receive messages from the business, and create a customized communication flow that caters to their customers needs with automated replies, chatbots, and interactive messages.