White label SaaS (Software as a Service) is an unbranded software that a company rents or leases from a service provider or vendor and then rebrands, reprices, and sells as its own. In other words, it is a product or service that is created by one company and sold by another company under its own brand name. White label SaaS platforms are perfect for businesses that want to sell software but lack resources, such as designers or developers. It is also an ideal solution for people who want their businesses to enter the market quicker.

White label SaaS software is useful when a business is looking to expand its product and service offerings without the development overhead. It allows businesses to expand their product range, boost their reputation, and generate revenue without the high costs, resources, and risks associated with building software from scratch. White label SaaS allows companies to quickly add new services with minimum investment, resulting in new revenue streams and helping to attract new customers.

White label SaaS products can be found in a variety of industries, including social media management software, email marketing software, HR software, and more. Some examples of white label SaaS platforms include Unlayer, Ecwid, Sendible, and GoHire.

In summary, white label SaaS is an unbranded software that a company rents or leases from a service provider or vendor and then rebrands, reprices, and sells as its own. It is a cost-effective and quick way for businesses to expand their product range and generate revenue without the high costs, resources, and risks associated with building software from scratch.