WooCommerce is a free plugin for WordPress that transforms websites into customizable eCommerce stores. It was first released in 2011 by WooThemes, a WordPress theme development agency, and later acquired by Automattic, makers of WordPress.com and Jetpack. WooCommerce is built specifically to work with WordPress, the most popular blogging/website software in the world. It preserves many of the functions core to the standard WordPress experience, but adds eCommerce capability, configuration, and customization.
Some key features of WooCommerce include:
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Open-source: WooCommerce is an open-source eCommerce solution, which means users retain full ownership of their stores content and data forever.
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Customizable: Users can create beautiful storefronts with themes suited to their brand and industry, and customize product pages using modular product blocks.
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Performance metrics: WooCommerce Admin is a powerful, customizable central dashboard for users to keep tabs on the performance metrics most important to them.
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Marketing integrations: Users can expand their audience across marketing and social channels with Google Ads, HubSpot, Mailchimp, and Facebook integrations.
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Developer-friendly: Developers can use WooCommerce to create, customize, and scale a store to meet a clients exact specifications, making enhancements through extensions or custom solutions.
In summary, WooCommerce is a plugin for WordPress that enables users to create and manage eCommerce stores with a range of features and customization options.
