Yelp is an online review platform that allows users to leave a star rating and a detailed review on a business. It was founded in 2004 and has since become one of the leading sources of user-generated reviews and ratings for businesses. Yelp is similar to Google in that registered users can leave reviews for businesses they’ve used and leave positive or negative feedback. Once enough reviews have been posted, a prospective customer can then visit the business’s Yelp page and get a good overview of whether or not the business can be trusted or not. Yelp.com is a crowd-sourced local business review and social networking site. The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services using a one to five stars rating scale. Businesses can update contact information, hours, and other basic listing information or add special deals. In addition to writing reviews, users can react to reviews, plan events, or discuss their personal lives. Yelp also has a mobile app that allows users to find nearby businesses and leave reviews on the go. The app also has features for business owners to engage with customers and manage their Yelp reputation. Overall, Yelp is a platform that helps users find the best local businesses in their area based on ratings and reviews from other users.