Different colored flags were flown above the Globe Theatre to advertise the type of play that would be performed that day. A red flag was used for a history play, a white flag for a comedy play, and a black flag for a tragedy play. The flags were erected on the day of the performance and were used as a form of Elizabethan advertising. The Chamberlains Men flew a flag featuring the figure of Hercules carrying a Globe on his shoulders to announce the opening of the new theatre.