Bad Bunny primarily makes Latin trap and reggaeton music. His style is known for mixing these genres with elements from various other styles such as pop, rock, hip-hop, electronic, salsa, bachata, and more. He is recognized for his deep, conversational singing and rapping tone and for bringing Spanish- language rap music into the global mainstream. His themes often explore humor, heartbreak, self-love, inclusivity, and LGBTQ acceptance, making him a key figure in modern Latin urban music.