A Key Performance Indicator (KPI) is a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions. KPIs are used to track progress towards a specific goal or objective and help organizations determine whether or not they are on track for hitting their desired objectives. KPIs are distinct from metrics, which are measures used to track progress and evaluate success. While metrics evaluate the performance of particular processes, KPIs are designed to align with business goals and targets. Good KPIs provide objective evidence of progress towards achieving a desired result and measure what is intended to be measured to help inform better decision making. KPIs are an important tool in measuring progress, but they are more likely to be acted upon if someone is held responsible for tracking and reporting on them.