According to tattoo artists and dermatologists, the best lotion to use on a new tattoo is a gentle, fragrance-free tattoo lotion that can help with discomfort and keep the skin moisturized. Some recommended lotions include Aquaphor Healing Ointment, Aveeno Daily Moisturizing Lotion, and CeraVe Daily Moisturizing Lotion. Its important to avoid using any lotion that contains fragrances or other ingredients that can irritate the skin. Additionally, its recommended to apply a very thin layer of lotion or moisturizer no more than three times a day to avoid clogging pores and impacting the healing process. Tattoo artists may also recommend using a clear, semipermeable membrane like Saniderm to keep the tattoo moist and protected for the first few hours after getting the tattoo.