A Snapchat score goes up primarily based on your activity on the app, with the main factors being:

• Sending Snaps: Each Snap (photo or video) you send adds one point to your score.
• Receiving Snaps: Each Snap you open from others also adds one point.
• Posting Stories: Sharing content to your Story contributes to increasing your score.
• Maintaining Snapstreaks: Continuously exchanging Snaps with friends daily boosts your score more significantly.
• Using other Snapchat features: Watching Discover content, engaging with Spotlight, and frequent app use can also help increase your score.

Chats or text messages within Snapchat do not increase your Snap score. The score rewards photo and video Snaps sent and received, not regular messaging

. Additional tips to raise your Snap score include sending Snaps to multiple friends at once (each opened Snap counts separately), adding friends who add you back, and keeping up daily interactions to maintain streaks. The exact formula Snapchat uses is secret, but consistent and active use of the app's core features is the best way to increase your Snap score over time

. In summary, your Snap score increases mainly by sending and receiving Snaps, posting Stories, and maintaining streaks, while chatting and text messages do not contribute to the score.