what maybelline mental health awareness initiative called

what maybelline mental health awareness initiative called

1 year ago 81
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Maybellines mental health awareness initiative is called "Brave Together". The initiative aims to destigmatize anxiety and depression and offer access to free 1-1 support. Maybelline plans to donate $10 million to various domestic and global NGOs and support 1 million mental health conversations from 2020-2025. The initiative includes various programs such as "Brave Talk," which works with the JED Foundation to train college students and staff for free on how to support peers who may be experiencing mental health issues. Maybelline has also partnered with Crisis Text Line, NAMI, and The Jed Foundation to provide resources and support to those in need. Maybelline has used various platforms such as Pinterest and Wattpad to amplify the initiative and encourage Gen Zs and Millennials to share their stories and engage in helpful dialogue.

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