According to multiple sources, including, approximately 60% of millennial consumers make reactive purchases due to FOMO, often within 24 hours of experiencing it. This means that a significant portion of purchases made by this demographic are influenced by the fear of missing out. While this statistic specifically refers to millennials, other sources suggest that FOMO is a widespread phenomenon that affects people of all ages. Its important to note that FOMO can be a powerful marketing tool, but its also important to use it responsibly and not go overboard, as it can trigger negative emotions and make people feel uneasy.