To develop a better data culture, a company should take a comprehensive approach that involves leadership commitment, organizational alignment, investment in data infrastructure, and fostering a mindset that values data- driven decision-making. Key actions include:

• Leadership must actively engage in data initiatives, model data usage, and support a culture of curiosity and experimentation where learning from failure is encouraged. Leaders should communicate clearly why data is important and be visibly involved in data-driven decisions (e.g., in meetings or reviews).

• Build solid data infrastructure and governance to ensure data is reliable, accessible, and secure for all team members. This supports data transparency and sharing across departments.

• Raise awareness about the importance of data across all employee levels through regular training, workshops, and communications. Promote data literacy and creating data advocates or champions within teams helps embed data skills organization-wide.

• Align data efforts with clear business goals so employees understand the relevance of data to the company’s success. This alignment fosters a unified understanding of data’s strategic role and improves adoption.

• Encourage the habitual use of data in daily decision-making, making it central to discussions and problem-solving. Facilitate open knowledge sharing and celebrate data-related successes to motivate employees.

• Maintain the culture continuously by staying abreast of new tools and trends, offering ongoing training, and making data engaging through activities like hackathons or competitions.

Overall, developing a strong data culture is an ongoing, holistic effort combining leadership, infrastructure, training, strategic alignment, and cultural change to make data a fundamental part of how the company operates and innovates.