"What the Fake!" is a brand of mascara made by Essence. It is a volumizing and lengthening fiber mascara enriched with nylon fibers that make lashes look thicker and longer, giving them a false lash effect. The mascara has a double tapered brush that coats and defines each lash to make them look thicker and longer. It is paraben-free, cruelty-free, oil-free, alcohol-free, and nanoparticle-free. The mascara provides an instant, color-intensive result and can be applied in just two strokes. It is a good alternative to false eyelashes or eyelash extensions, as it provides a similar effect without the need for elaborate gluing of fake lashes or long procedures in the cosmetic studio.