Fanta Lila is a limited edition flavor of Fanta that was released in 2023. The flavor is described as mysterious and has caused speculation about what it could be. Some people have guessed that it might be a combination of raspberry, strawberry, and cheesecake flavors. However, it has been revealed that Fanta Lila is actually a purple flavor. The exact ingredients of the flavor are unknown, but it has been described as having a unique taste. Fanta has also released a campaign called "What The Fanta 2023" to promote the new flavor, which includes clues and hints to help people guess the flavor.