The type of entrepreneurship that focuses on the preservation of nature, life support, and community while pursuing opportunities to create future products, processes, and services for gain—where gain includes both economic and non- economic benefits to individuals, the economy, and society—is called sustainable entrepreneurship. Sustainable entrepreneurship integrates environmental stewardship, social responsibility, and economic viability. It aims to address global challenges such as climate change, resource depletion, social inequality, and poverty by innovating solutions that benefit people and the planet. Entrepreneurs in this field view sustainability challenges as opportunities to create lasting positive impact alongside economic value

. A key definition by Shepherd and Patzelt (2011) states:

Sustainable entrepreneurship is focused on the preservation of nature, life support, and community in the pursuit of perceived opportunities to bring into existence future products, processes, and services for gain, where gain is broadly construed to include economic and non-economic gains to individuals, the economy, and society

This approach is also described as "entrepreneurship and innovation for sustainability," emphasizing the creation of mission-driven businesses that solve sustainability-related problems while maintaining or enhancing the ecological, social, and economic capital for present and future generations

. In summary, sustainable entrepreneurship is the field that aligns precisely with the focus on preserving natural and social systems while innovating for broad-based gains.