Bad Bunny's music primarily falls into the genres of Latin trap and reggaeton. However, his style is eclectic and incorporates elements from other genres such as pop, rock, hip-hop, electronic, reggae, dancehall, salsa, bachata, merengue, soul, punk, and more. He is known for his conversational singing and rapping style with a low, slurry tone and melodic flows. His music often explores themes like humor, heartbreak, self-love, inclusivity, and LGBTQ acceptance while also paying homage to Puerto Rican cultural sounds and history. He is credited with helping bring Latin trap and reggaeton into the global mainstream.
