Kony 2012 was a 30-minute documentary film produced by Invisible Children, Inc. in 2012 with the purpose of making Ugandan cult leader, war criminal, and ICC fugitive Joseph Kony globally known so as to have him arrested by the end of 2012. The film went viral and was initially supported by various celebrities, and its views rose from 66,000 to nine million after Oprah Winfrey tweeted about it. The campaign was meant to expose the violent crisis in Uganda and the atrocities committed by Kony, who was responsible for abducting children and using them as soldiers, and for displacing more than 2.5 million people throughout the region. The film aimed to make Kony a household name in America and around the world, and the charity proposed that people buy $30 action kits, each one filled with posters, bracelets, and stickers, which the organizers hoped would blanket the planet in Kony’s likeness, leading to his inevitable arrest. The film generated a wave of generous support for Invisible Childrens work, and the net proceeds from the Kony 2012 campaign amounted to approximately $12.6 million. However, the film was also met with criticism for its oversimplification of the conflict and its portrayal of Africa, and Kony remains at large to this day.