The Why-How-What model, also known as the Golden Circle model, is a framework developed by Simon Sinek to explain how successful organizations inspire cooperation, trust, and change based on his research into how the most influential leaders think and act). The model consists of three concentric circles that work from the inside out, with the WHY at the center, followed by HOW, and then WHAT).

• WHY: This is the purpose and belief of the project or organization. It explains why the project or organization exists and what it stands for. According to Sinek, successful organizations start with WHY, then answer HOW, and only then address WHAT.

• HOW: This describes the actions taken to achieve the WHY. It explains how the project or organization conducts its work and the strategies and process models that pave the way to the goal).

• WHAT: This describes the results of the HOW. It explains what the project or organization does and the concrete actions and actions taken to achieve the WHY).

The Golden Circle model states that most people think from WHAT to WHY, which corresponds to from outside in, since it is easier to go from things that are most clear (WHAT) to things that are most difficult to understand and thus the fuzziest things (WHY). In contrast, inspired leaders think from WHY to WHAT - from inside out - and they are the ones who will drive projects purposefully).

The WHY-HOW-WHAT model is used by successful organizations to capture the emotive side of their target audience. It can help businesses see the priorities of their and other organizations and create a vision that inspires and guides all aspects of the business.

In summary, the Why-How-What model is a framework that explains how successful organizations inspire cooperation, trust, and change. It consists of three concentric circles that work from the inside out, with the WHY at the center, followed by HOW, and then WHAT. Successful organizations start with WHY, then answer HOW, and only then address WHAT. The model is used by successful organizations to capture the emotive side of their target audience and create a vision that inspires and guides all aspects of the business.