The pre-order for the iPhone 17 series, including the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, began on Friday, September 12, 2025, at 8 a.m. Eastern Time (5 a.m. Pacific Time). The official release date when the devices become available for sale and delivery is Friday, September 19, 2025. Pre-orders can be placed through Apple's official website, the Apple Store app, and authorized carriers and retailers. Customers who pre-ordered can expect delivery starting from the release date, though some configurations, especially the iPhone 17 Pro Max, may experience shipping delays into October due to high demand.