Black Friday in 2025 falls on Friday, November 28. However, many retailers start their Black Friday sales earlier, even from early November, and run deals throughout the month leading up to and including Black Friday, often extending through the weekend into Cyber Monday on December 1, 2025. Some brands, like Daniel Wellington, begin sales around November 22, and others may offer early countdown deals starting mid-November. The main official Black Friday shopping day is November 28, but the sales season can be a multi-week event with early and extended discounts.