Toyotathon is a year‑end sales event that typically runs from late November until the first week of January at most Toyota dealerships in the U.S. For the current season, many dealer sites list Toyotathon offers ending around January 5–6, 2025, though exact dates can vary slightly by location.

Typical end date

• Recent dealer promotions show Toyotathon running through early January, with several specifically stating an end date of January 6, 2025.

• Some dealerships describe Toyotathon more generally as lasting “through the beginning of January,” emphasizing that it is a limited-time, holiday-season event.

What you should do

• Check your local Toyota dealer’s website or call the sales department to confirm the exact Toyotathon end date in your area, since individual stores may set slightly different cutoff dates for their offers.

• If you are close to early January, assume deals may be ending within days and plan to visit or finalize a purchase as soon as possible.