The Amazon Great Indian Festival Sale 2023 started on October 8, 2023, for regular customers. Amazon Prime members received early access, starting at midnight on October 7, 2023. The sale ran for a duration of about a week, with reports indicating it ended around October 15, 2023. During this sale, customers could avail discounts, bank offers such as a 10% instant discount on SBI credit and debit cards, cashback offers, and extended no-cost EMI options on various products like smartphones, laptops, and home appliances.