The iPhone 17 became officially available in stores starting Friday, September 19, 2025. Pre-orders began earlier, on September 12, 2025, but in-store availability coincided with the official launch date, allowing customers to buy the phone directly from Apple Stores and other retailers starting that day. While pre-ordering online is recommended to secure the device on launch day, Apple usually reserves a limited number of units for walk-in customers, though availability may be limited with possible lines forming before stores open.