National Pug Day is celebrated annually on October 15. The holiday was started by Colleen Paige, an animal lifestyle expert, in 2012. It aims to celebrate the pug breed and encourage people to adopt pugs from shelters or rescues instead of buying from breeders. On this day, pug owners often share pictures of their pets on social media, spend extra time with their pugs, participate in pug-related events, and support pug rescues through donations or volunteering. Watching movies featuring pugs is also a popular way to mark the occasion. This day has been gaining more recognition each year since its inception.