Nike's SNKRS Day is typically celebrated annually on August 8, the day the famous SNKRS release app was launched. For example, in 2024, SNKRS Day was expected to return to its usual August 8 date after an exception in 2023 when it took place on September 9. However, in 2025, the SNKRS Day event, originally planned for August 8, was delayed and rescheduled to August 23, with restocks and special releases taking place mostly for EU/UK users, while the US had separate events on the SNKRS app. Nike SNKRS Day often includes exclusive drops, restocks, and other sneaker-related activities, primarily focusing on Europe but sometimes extending to the US.