The best times to post on TikTok in 2025 are generally mid-week between 10 AM and 11 AM Eastern Standard Time (EST), as this period sees high user engagement during work or school breaks and transitions. Here is a day-by-day breakdown of optimal posting times (EST):
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM (midnight), 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
These times reflect periods when users are most active, like early morning when they wake up, during lunch breaks, and before bedtime, which increases the chances of high engagement with your content. Additional insights suggest:
- Tuesday, Wednesday, and Thursday between 10 AM and 6 PM EST are particularly good for higher engagement.
- Wednesday afternoons (2–5 PM) tend to be among the best for engagement.
- Sunday evening around 8 PM is also a strong time for maximum views.
These recommendations vary slightly depending on individual audience habits, location, and content type, but aiming to post during these peak times aligns well with typical user activity patterns on TikTok in 2025.
