The SAG-AFTRA video game strike, which started on July 26, 2024, officially ended on July 9, 2025, when the union members ratified the new Interactive Media Agreement with a 95.04% approval vote. The strike was suspended earlier on June 11, 2025, following a tentative agreement with video game companies, which included protections regarding the use of artificial intelligence, improved pay, and safety measures for performers. The new agreement put AI guardrails in place to protect performers' jobs and likenesses in the evolving gaming landscape, concluding the nearly yearlong strike effectively by early July 2025.