The Great British Bake Off is primarily filmed in the grounds of Welford Park Estate, located in Newbury, Berkshire. The iconic white marquee tent is set up on this quintessentially British estate, which features picturesque gardens, parkland, an apple orchard, a wildflower meadow, woodland, and farmland. The show has been filmed here since 2014, except for a temporary move during the COVID-19 pandemic when filming was done at Down Hall Hotel in Essex. After the pandemic restrictions eased, filming returned to Welford Park where it continues to take place annually from April to June. Contestants typically stay in nearby hotels, as the estate itself is private and does not accommodate overnight stays.