Rolex watches are made exclusively in Switzerland, across several specialized facilities that handle different parts of the manufacturing process. The brand operates four main sites:

• Acacias, Geneva: This is Rolex's world headquarters where watches are developed, assembled, and undergo final testing including the Superlative Chronometer certification. It also houses the Executive Board and administrative functions

• Bienne: Here, Rolex manufactures the mechanical movements with advanced technology and skilled craftsmanship

• Plan-les-Ouates, Geneva suburb: This facility produces the watch cases and bracelets, transforming raw metals into the iconic Oyster cases and bracelets through a combination of robotic and hand assembly processes

• Chêne-Bourg: This site specializes in crafting dials, ceramic bezels, and gem-setting, reflecting Rolex’s expertise in these areas

A fifth site is under construction in Bulle, canton of Fribourg, expected to open in 2029 to expand production capacity

. Rolex controls the entire production chain within Switzerland, including forging their own gold alloys and maintaining strict quality standards without outsourcing materials, ensuring the highest level of craftsmanship and exclusivity

. In summary, Rolex watches are made entirely in Switzerland, with production spread across Geneva (Acacias, Plan-les-Ouates, Chêne-Bourg) and Bienne, with a new facility forthcoming in Bulle