Sephoria 2024 will be held in Atlanta, Georgia, specifically at the iconic Pullman Yards, on Friday, September 27, and Saturday, September 28. The event will feature a "Beauty Funhouse" theme, offering immersive and interactive beauty experiences with many popular brands and masterclasses

. For 2023, Sephoria took place in New York City at the Skylight at Essex Crossing in Lower Manhattan on September 29 and 30, featuring a hybrid format with both in-person and virtual experiences

. In previous years, Sephoria was held in Los Angeles at The Majestic Downtown, notably for the 20th anniversary event in October 2018 and 2019

. Additionally, Sephoria Europe is held in Paris, with the event scheduled for October 4-5 in recent years

. So, depending on the year and region, Sephoria has been hosted in major cities like Los Angeles, New York City, Paris, and now Atlanta. The upcoming 2024 event is in Atlanta at Pullman Yards.