The Brownlow Medal ceremony is held at the Crown Palladium in Melbourne. The event typically takes place on the Monday five days prior to the AFL Grand Final, held at the largest pillarless ballroom in Australia located within Crown Melbourne. This venue has been the traditional location for the Brownlow Medal count, except for a few occasions when it was held elsewhere or virtually due to special circumstances. For example, in 2025, the ceremony was also scheduled to be at the Crown Palladium in Melbourne.