You should spray cologne on pulse points where body heat helps the scent develop without becoming overpowering. Best spots to spray:

• Behind the ears or on the neck just below the jawline
• Inner wrists
• Base of the throat / collarbone
• Inside elbows (crooks of the arms)
• Optional light touch on the chest or behind the knees for a subtle, long-lasting trail

Tips for best results:

• Start with one light spray to each pulse point; avoid rubbing wrists together after application, as this can crush the top notes.
• If you’re new to fragrance, test on one or two pulse points first to gauge projection and longevity.
• Consider skin care: moisturized skin helps fragrances last longer. Apply fragrance after a light moisturizer or unscented lotion.
• If you’re wearing heavier or more complex scents, you can apply slightly more to neck and collarbone but stay cautious to avoid an overpowering scent, especially in close spaces.
• For longevity on cloth, you can mist lightly on the inside of a sleeve or a scarf from a distance, but avoid direct spraying on delicate fabrics.