You should wear your poppy on the left side of your chest, over the heart, during the Remembrance period (from the last Friday in October through Remembrance Day on November 11). If you’re attending a formal or organized event, place it on the left lapel or left chest, depending on the garment and dress code, and secure it so it stays in place. Beyond the Remembrance period, wearing a poppy is a personal choice and is typically done to honor veterans and remember sacrifices.