Blush is typically applied to the cheeks, but the exact placement depends on your face shape and the effect you want to achieve. Here are some expert guidelines:
General Placement Tips
- Apply blush on the apples of the cheeks (the round part that pops up when you smile), then blend in a curved, U-shaped motion along the cheekbones towards the temples
- Avoid applying blush too close to the nose; use your pupils as a guide to stop the blush in line with the center of your eyes
- Blending well is key to a natural look-use soft, circular motions to avoid harsh lines
Placement by Face Shape
- Oval face: Apply blush on the apples of the cheeks and blend outwards towards the temples to create a soft, natural flush and subtly widen the face
- Round face: Apply blush slightly higher on the cheekbones and blend upwards towards the temples to add definition and a sculpted effect. Avoid the apples of the cheeks to prevent a fuller look
- Square face: Focus blush on the apples of the cheeks to soften angles, then blend outwards towards the temples for a rounded, seamless finish
- Heart-shaped face: Apply blush on the apples of the cheeks slightly lower than usual, then blend in a soft U-shape along the cheekbones towards the temples to balance the wider forehead and pointed chin
Additional Creative Placements
- Some styles include placing blush on the temples, nose bridge, or even under the eyes for a youthful, lifted, or "blushy eyebag" effect, popular in some Asian beauty trends
- For mature skin, applying blush higher near the cheekbones (without smiling) can create a subtle lifting effect
Application Order and Tools
- Apply blush after foundation and setting powder for a natural, long-lasting finish
- Use appropriate tools: angled brushes for powders, fingers or sponges for creams and liquids
In summary, blush is mainly applied to the cheeks but tailored to your face shape and desired look, blending outwards towards the temples for a natural, flattering effect
