Concealer is typically applied to specific areas of the face to cover imperfections, brighten, and even out skin tone. Here are the key places to apply concealer and tips on how to do it effectively:

Where to Apply Concealer

• Under the eyes: Apply concealer to the inner corners and the first third or half of the under-eye area to cover dark circles and brighten the eyes. Avoid the outer half unless there is redness or pigmentation there

• Around the eyebrows: To define and brighten the brow bone area

• Below the cheekbones: To contour or cover any discoloration

• On blemishes and spots: Use a concealer that matches your skin tone, applying it directly on the spot and blending outward gently without over-concealing

• Around the nose: To cover redness or discoloration along the sides of the nose

• On eyelids: To even out eyelid color, especially if there is discoloration

• Temples and jawline: Sometimes concealer is applied here to even out skin tone or contour

How to Apply Concealer

• Use a minimal amount of product, focusing only on the areas that need coverage

• For blemishes, consider color-correcting first (e.g., green for redness) before applying concealer

• Blend concealer with a small brush, sponge, or your finger. Use tapping or bouncing motions rather than dragging to avoid smudging

• Apply concealer after foundation, especially thicker concealers first, then lighter ones on top

• Use a shade that matches your skin tone for blemishes and a slightly lighter shade for under-eye brightening

• Set concealer with a light dusting of powder to prevent creasing

In summary, apply concealer mainly under the eyes (inner half), on blemishes, around the nose, below cheekbones, and sometimes on eyelids or temples depending on your needs. Blend carefully with the right tools and set with powder for a natural, flawless finish