The best places to put or apply perfume are on your body's pulse points where the blood vessels are close to the skin, producing warmth that helps diffuse the fragrance. These classic pulse points include:
- Neck and throat area
- Behind the ears
- Wrists
- Décolletage (upper chest area)
- Inside elbows
- Back of the knees
Other effective but less common spots include around and inside the navel, ankles, and even hair (using hair-specific perfume mists to avoid drying damage). For perfume on clothes, it can last longer but be cautious with delicate fabrics like silk or wool as perfume may stain them. Spray from a distance and preferably on the inside of fabrics. Avoid rubbing perfume into your skin as it can break down the scent molecules and alter the fragrance. For the amount, typically 2 to 4 sprays are recommended depending on the perfume's strength. Less is more to avoid overwhelming others. Overall, apply perfume to pulse points and light areas to let the scent develop and project well, while maintaining an intimate and pleasant fragrance presence rather than overpowering.