You can watch Celebrity Big Brother UK 2025 live and on demand for free on ITV1 and its streaming service ITVX in the UK

. New episodes air six nights a week, Sunday to Friday, with the main show on ITV1 and the companion show Celebrity Big Brother: Late & Live on ITV2

. To access ITVX, you need to sign up with a valid UK postal code. If you are outside the UK, you can still watch the show by using a VPN service to connect to a UK server, which will allow you to bypass regional restrictions and stream the show on ITVX as if you were in the UK

. Popular VPNs like ExpressVPN or NordVPN are recommended for this purpose. Summary:

• Watch live and on demand on ITV1 and ITVX in the UK for free.
• Companion show airs on ITV2.
• Outside the UK, use a VPN set to a UK location to stream on ITVX.
• ITVX requires a UK postcode for registration.

This is currently the exclusive official way to watch Celebrity Big Brother UK, as it is not available on other streaming platforms like Paramount Plus or Netflix