The best brand of turkey varies depending on whether you’re buying deli turkey, a whole bird for Thanksgiving, or mail-order gourmet options, but top- rated brands for 2025 include D’Artagnan for gourmet heritage birds, Honeysuckle White for fresh whole turkeys, and Boar's Head for deli slices.
Top Whole Turkey Brands
- D’Artagnan : Widely praised for its farm-raised heritage turkeys, including organic and wild options, which are considered gourmet and among the best for mail-order delivery.
- Honeysuckle White : Popular and highly rated fresh whole turkeys, available at many grocery retailers; reviewers praise its flavor and ample white meat.
- Butterball : A household name with generally favorable reviews, though opinions can be mixed regarding flavor and texture.
- 365 by Whole Foods Market : Their organic turkeys received top marks in expert tastings for both flavor and appearance.
- Sam’s Club (Member’s Mark Hickory Smoked Whole Turkey) : Noted as a customer favorite among grocery chains offering whole smoked birds.
- Kroger : Consistently reliable frozen and precooked turkeys, including trusted brands like Honeysuckle White, are frequently recommended by shoppers.
Best Deli Turkey Brands
- Boar’s Head : Renowned for superior flavor and large slices, a top pick among premium deli meats.
- Hillshire Farm : Recommended for its classic taste and value.
- Smithfield : Offers hearty, flavorful deli turkey perfect for sandwiches.
Best Mail-Order Options
- Crowd Cow : Delivers antibiotic-free, pasture-raised turkeys from small sustainable farms.
- Porter Road : Sources open-pasture, hormone-free turkeys, including heritage breeds.
- Fossil Farms : Known for high-quality Nicholas Breed turkeys, antibiotic- and hormone-free.
- Burgers Smokehouse : Offers hickory-smoked turkeys, praised for flavor and humane farming practices.
Regional/Other Standout Brands
- H-E-B (Texas): Local favorite with consistently good reviews for Thanksgiving turkeys.
- Publix : Reliable store brand, though some shoppers find little difference among major brands.
Summary Table
Brand| Type| Noted for
---|---|---
D’Artagnan| Gourmet/Whole| Heritage, organic, farm-raised flavor 35
Honeysuckle White| Whole| Popular, flavorful, white meat 72
Boar’s Head| Deli| Premium taste, large slices 1
365 by Whole Foods Market| Whole/Organic| Taste, appearance, organic 9
Butterball| Whole| Familiar, flavorful, tender 9
Crowd Cow| Mail-order| Pasture-raised, sustainable 5
Sam’s Club (Member’s Mark)| Whole/Smoked| Hickory smoked, customer favorite 2
For most shoppers, Honeysuckle White, Butterball, and Boar’s Head are easiest to find and consistently reviewed as excellent, while gourmet cooks may prefer D’Artagnan or Porter Road for premium birds.
